Perfume brand development

The perfume industry is rapidly evolving, and marketers must constantly look to innovate. Perfume brand development is a process that entails the creation of a new fragrance with the intent of opening its segment in the market(Carvalho,2020). When developing a brand, the most crucial pointer is to take time,effort, and intellect to get the word out to the target audience. Some of the top perfume brands that have dominated the perfume and cosmetics market include Guerlain, Chanel, and Dior.